Privacy Policy

EliteFrag Media Pty Ltd ("EliteFrag", "we", "us", or "our") operates the website elitefrag.info. We are committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights regarding your personal data. By using our website, you consent to the practices described in this policy.

1. Information We Collect

1.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you:

• Subscribe to our newsletter (name, email address)
• Submit a contact form (name, email address, message content)
• Register interest in a tournament (name, email, game preference)
• Apply to contribute as a reviewer or correspondent

1.2 Information Collected Automatically

When you visit elitefrag.info, we may automatically collect:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website or search query
• Device type (desktop, mobile, tablet)

This information is collected via cookies and similar tracking technologies. Please refer to our Cookie Policy for full details.

2. How We Use Your Information

We use the personal information we collect to:

• Send you our newsletter and gaming content updates (with your consent)
• Respond to enquiries submitted via our contact form
• Process tournament registration interest and follow up accordingly
• Improve the content, functionality, and user experience of our website
• Analyse traffic and usage patterns to understand our audience
• Comply with legal obligations under Australian law
• Detect and prevent fraudulent or abusive activity

3. Legal Basis for Processing

We process your personal information on the following legal grounds:

• Consent: Where you have given explicit consent (e.g., newsletter subscription)
• Legitimate Interests: Where processing is necessary for our legitimate business interests (e.g., website analytics, security)
• Legal Obligation: Where we are required to process data to comply with applicable Australian law

4. Cookies and Tracking Technologies

We use cookies to enhance your browsing experience and gather analytics data. You can manage your cookie preferences through our cookie consent banner or your browser settings. For detailed information, please read our Cookie Policy.

5. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

• Service Providers: Trusted third-party providers who assist us in operating our website (e.g., email delivery services, analytics providers), bound by confidentiality agreements
• Legal Authorities: Where required by law, court order, or to protect the rights and safety of EliteFrag or others
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Newsletter subscriber data is retained until you unsubscribe. Contact form submissions are retained for up to 2 years for business correspondence purposes.

7. Data Security

We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for data in transit and secure storage practices. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Your Rights Under Australian Privacy Law

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal obligations)
• Withdraw consent for newsletter communications at any time
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au

To exercise any of these rights, please contact us using the details in Section 11.

9. Children's Privacy

Our website is intended for users aged 13 and over. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately and we will take steps to delete such information.

10. Third-Party Links

Our website may contain links to third-party websites, including esports event organisers, game developers, and streaming platforms. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies independently.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Privacy Officer:

• Email: [email protected]
• Post: Privacy Officer, EliteFrag Media Pty Ltd, Level 4, 50 Clarence Street, Sydney NSW 2000, Australia
• Phone: +61 2 8765 4321

We will respond to all privacy enquiries within 30 days.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.